If you use Amazon CreateSpace as your publisher, you do not have to purchase your own ISBN number and barcode; you will be assigned a number and given a barcode AT NO COST. An ISBN and barcode cost $150 from the official US agency, Bowker. Since the Hites claim they will be "writing" multiple books, they could do what I did which is take Bowker's best deal—10 ISBNs for $250. But since they claim money is very tight, they could have chosen the CreateSpace free option especially in light of the fact that every new edition requires a new ISBN.
Eric (or more likely his parents) has had to spend money on printer ink, a coil binder and coils, card stock, and mailing supplies and postage. The Internationally-Known Power Couple have had to assemble everything by hand and take care of all the shipping. They can't fulfill international orders without going to further expense. With all these expenses and screwing over people who paid full price with the number of times the IKPC have run reduced-price "sales," I would estimate any per-book profit is down to maybe a dollar a book if anything. They may even be losing money overall.
The Lulu Option
A sale page has appeared on Lulu.com.
Click here to see it. Let's compare the Lulu choice with CreateSpace. First you have to opt for a "Premium Paperback" to get the 8.5" square format. A full-color 48-page book will be priced at a downright STUPID manufacturing cost even with a volume discount. Oh ugh.
The book is now available for TWENTY ONE DOLLARS. Consider I've estimated the manufacturing cost at $10.53. When the Lulu version was originally priced at $23, Eric claimed they would only make $1 profit per sale. This is a LIE. Lulu's commission is 20% of the net so the $21 book at a manufacturing cost of $10.53 nets $10.47.
Lulu's estimated commission: $2.09. Eric's estimated profit per Lulu sale: $8.36
We can see that "New Hites Publishing" is listed as the publisher. This means that Eric (or probably his dad) shelled out for an ISBN. When you buy your own, you can enter ANY publisher name you want. It does not have to be an actual business entity. This is a cool secret trick I like to share with my clients. Self-publishing companies tend to sell it like a service to rip people off. Did Eric know the secret? Or did he pay for this "service"? I am not going to invest the time in looking up what Lulu offers.
It's quite amusing that they call it "Second Edition" but failed to make the change in the actual book as evidenced by the Preview. They DID change the "past" error so we know they updated the book file and failed to change the edition information.
Besides Lulu's higher manufacturing costs, the Hites will also be penalized by Amazon. CreateSpace books are up on Amazon within a day; any others take up to eight weeks. Also, Amazon will not promote a non-CreateSpace book. You know how Amazon makes suggestions to you based on what you've been looking at? CreateSpace books will be recommended; others will not.